McDonald’s/POOL

For its 40th anniversary in Italy,McDonald’spresents POOL. Ti sblocco un ricordo (I’ll unlock a memory for you) is an immersive exhibition curated by Nicolas Ballario that intertwines contemporary art, memory and pop culture. Notable among the three environments is a ball pool that interacts with works by Damien Hirst and Vedovamazzei, while an AI system generates personalised visual memories.