Opposites United: Journey of Projection

This journey begins when inner ideas and perceptions materialize into the external world. Through six EV concept vehicles, Kia’s design philosophy translates itself into real user experiences, presenting the tangible forms of its thoughts. Begin, Explore, Create, Connect, Embrace, and Imagine: each of these six concepts reflects ‘projected’ but not ‘framed’ distinct values and possibilities that shape how people may experience mobility in the future. Through materials, space, light, imagery, tec