Swatch AI-DADA Lab Milan

After winning over the audience in Sanremo, AI-DADA continues its journey and arrives at Milan Design Week, from April 20 to 26, 2026, in Via Tortona 31. At the heart of the most creative week of the year, Swatch showcases a new way of imagining a watch: a meeting point between human intuition and technology, where every idea can become a truly unique piece.AI-DADA is fed on more than 40 years of iconic Swatch innovations, including not only every watch ever produced (12,040 to date!), but also